Open the Sidedoor...
To change, growth and better performance.
As a creative communications agency, we combine visual storytelling with behavioural change to communicate ideas and help people change for the better (upskill). So, we design learning, create stories and craft experiences that are engaging, interactive and impactful.
Founded by Si Beales, who combines his experience as a brand marketer and visual storyteller with expertise as a senior academic at leading universities. Along with Alex Moran, an award-winning filmmaker and Bo Brindle, a D&AD winning graphic designer, the team are united behind the mission; create communication that creates change.
Meet the team
Si Beales is our Founder & Learning Director
He is an award-winning speaker, educator, academic, writer, and entrepreneur.
He specialises in habit-based learning, particularly in helping people boost their human skills and learn creatively.
Si has worked with thousands of people and businesses, in the UK and abroad, to demystify learning and promote future skills.
He has worked with brands such as Adidas, Boots, The Law Society, Levi’s and Sky. He is also a senior academic at Leeds School of Arts, where his research area is heutagogy.
Si has written for The Guardian, The Times, Vogue and Psychologies magazine. And been a regular contributor to the BBC.
Alex is our Production Director.
A filmmaker by trade, he has produced insight-led, story-driven campaigns for organisations across the UK and beyond - from nationwide advertising to internal culture initiatives. For Alex, storytelling isn’t just creative, it’s a strategic tool for shaping perception and moving people.
He leads production across our creative communications work, blending research, behavioural insight and cinematic craft to create content that feels less like messaging and more like an experience audiences actively choose to engage with.
By putting people at the heart of every production, Alex focuses on what can’t be automated or replaced - human insight, emotional connection and the power of story.
Bo Brindle is our Creative Director.
A D&AD Pencil–winning designer, he specialises in building brands that feel clear, cohesive and recognisable.
His work focuses on helping organisations move beyond surface-level visibility and towards meaningful connection - crafting identities that communicate position, personality and purpose.
With a strong affinity for handmade, tactile and expressive visuals, Bo blends aesthetic clarity with strategic thinking, creating brand systems that feel human, intentional and built to last.
"We have been blown away by the results. Great to work with, very professional and very cost-effective. We couldn't be happier. We now see video as a fundamental part of our future communications."
Adam Hamilton-Fletcher | Managing Director | Design Conformity
Learning insights
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Ready to open the Sidedoor?
Thinking about video to promote your company?
Looking to strengthen your brand?
Considering workshops to upskill your team?
We combine brand clarity, creative direction and pedagogy to help organisations show up with confidence.
If this resonates, it’s worth a conversation.
Drop us a message and book a call - we’d love to chat.
"We wanted to focus on soft skills, so Sidedoor was perfect. In our conversations for the rest of the week, the 7C's kept coming up and we could relate situations and feelings, which really helped us bond!
I would recommend Sidedoor to any team that wants to upskill their critical thinking habits. My team was super engaged."
Gerri L. Geary | Technical Support Manager, EMEA | Planet.com