Marketing Lawyers

Challenge

Marketing Lawyers were already helping law firms tell their stories better — but they wanted to grow. They needed a sharper strategy to strengthen their offer, deepen relationships, and scale their impact across the legal sector.

The goal was to move beyond campaign delivery to a clearer, insight-driven consultancy model — one that connected marketing, learning, and habit-building inside law firms.

Solution

We worked with the leadership team to get under the skin of their clients’ world — exploring how law-firm marketers learn, collaborate and make buying decisions.Using these insights, we developed a strategic framework that:

Clarified their positioning and proposition for the legal sector

Identified opportunities to build learning and upskilling offers into their services

Connected frontline content and training with board-level strategy

Designed a roadmap for funded growth and partnership developmentWe balanced creative ambition with costed, practical steps — helping them build a strategy that could be implemented immediately.

Impact

Marketing Lawyers now have a sharper, more confident strategy for growth — built on research, insight and human-centred learning.The project helped them:- Define a stronger market position in the legal sector- Align short-term delivery with long-term strategic goals- Identify new funding and partnership opportunities- Move from reactive project work to proactive consultancy and innovationIn short: we helped Marketing Lawyers turn insight into impact — with a roadmap that connects creativity, learning and growth.